AIDS and Business by Saskia Faulk, Jean-Claude Usunier PDF

By Saskia Faulk, Jean-Claude Usunier

ISBN-10: 0415454638

ISBN-13: 9780415454636

The unfold of HIV/AIDS impacts companies in all sectors, all industries and all nations. for firms and organisations all over the place, the query is not any longer no matter if to do so on HIV/AIDS yet which activities to take.В Complete with a magnificent assortment ofВ complex historical past and examine on HIV/AIDS and a forewordВ byВ Dr. Peter Piot,В formerВ Executive Director of UNAIDS, this volumeВ collects case reviews of managers around the globe confronted with not easy HIV/AIDS-related administration judgements. AIDS and BusinessВ will fascinateВ the normal reader looking an realizing of the HIV/AIDS pandemic and to the complicated reader seeking to boost a extra subtle realizing of the impression of the disease.

The case experiences during this quantity, set in 9 international locations, element the issuesВ facing companies working in parts the place HIV/AIDS occurrence is transforming into. the subjects discussedВ include figuring out the function of social and cultural elements within the unfold of HIV, the several enterprises and associations combating the epidemic, designing an HIV communications crusade, HIV trying out, moral concerns, advertising ethics and CSR, condoms advertising, and designing an HIV office software. beneficial as a source on HIV/AIDS and company, a suite of case stories, or a coaching instrument, this ebook includes a designated diversity of toolsВ forВ learning to appreciate the epidemic, designed from a grounded and functional enterprise perspective.

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The country of thirty-three million inhabitants49 is located just one hop over from Spain on the other side of the Straits of Gibraltar, and shares its longest border with Algeria, where there has been civil unrest for decades. The rest of its border is shared between Mauritania and the Western Sahara region. Economically and demographically, also, there were contentious societal issues in the country, such as the fact that more than half the population are under the age of twenty-five, 50 there was an increasing gap between rich and poor, rising immigration from sub-Saharan Africa, and worsening demographic imbalances between the cities and the countryside caused by urbanization.

The researchers researched the ambivalence felt by people without disabilities towards those “less fortunate” than they are. When confronted with a person with disabilities (or a person thought to have HIV/AIDS), people free of disease and disability feel aversion as well as concurrently feeling sympathy. Such incompatible feelings threaten self-esteem and typically result in a strong response that justifies one feeling at the expense of confl icting feelings. This response may explain overfavorable assessments of people with disabilities on the one hand, and on the other, exaggeratedly negative responses to unfavorable behavior displayed by people with disabilities, surmised Colella and Varma (2001) in their organizational leadership simulation and field work.

Yet cultural values and acceptable behavior may have paradoxical results. 3 Selected Cultural Aspects of Sexuality Relevant to the Study of the Spread of HIV Cultural representations of sex Desired outcomes of sexual contact Meanings of sexual behaviors Defining a range of acceptable practices Power differentials between sexual actors and their relative negotiating power Who are desirable sexual partners Determination of what constitutes risky behavior Number of partners and types of partners Extent to which one’s sexual behavior is controlled Extent of control which one may exercise over the sex partner’s personal life Circumstances under which sex acts should take place Range of roles which one may play in sexual situations Determination of who can and who should initiate a sexual encounter Culturally sanctioned practices and rituals carried out on sex organs, such as female genital mutilation, genital scarification, and circumcision, among others Wider societal gender roles and stereotypes which develop as a result of biological sex (male or female) Wider societal attitudes to—and the social status of—youth, women, and girls Acceptance of condoms and other protective or contraceptive devices Willingness or openness to receive messages about sexual behavior, and to talk about sexual issues Determination of what is acceptable “male” or “female” sexual behavior Table compiled based on readings in: Parker, R.

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AIDS and Business by Saskia Faulk, Jean-Claude Usunier


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