Get Advanced Focus Group Research PDF

By Edward F. Fern

ISBN-10: 0761912487

ISBN-13: 9780761912484

In particular written for researchers and scholars with a primary wisdom of concentration workforce learn, the e-book provides quite a few examples of what researchers may still and shouldn't do in designing their very own learn tasks. moreover, it significantly examines the boundaries of concentration teams and indicates the way to use concentration teams for nontraditional learn initiatives.

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Patriotism and familyrelated collectives are consistent with Triandis's (1995) notion of vertical collectives. Communication in focus groups may differ depending on members' cultural backgrounds. Individualists may feel comfortable with and communicate well using the new focus group technologies such as computer networks, video links, and telephone conferencing. However, these techniques may not be as effective for collectivists as face-to-face groups. , ones that require all members of the group to contribute) (Breer & Locke, 1965, cited in Triandis, 1995).

During traditional gender role training, men become threatened by unsolicited intimate conversation. Because of these perceived threats, they withhold disclosure of their feelings more than women do (Archer & Berg, 1978). Norms. Another set of factors that may account for some of the disclosure differences between men and women is social norms. Societal norms are thought to designate the types of activities and roles appropriate for males and females. The traditional male role dictates that men should appear to be 40 ADVANCED FOCUS GROUP RESEARCH strong and self-confident and successful and avoid all activities thought to be feminine.

I will have more to say on cultural differences later in this chapter. The Effects of Culture on Gender Differences in Self-Disclosure There are four cultural-related reasons for gender effects on self-disclosure: (a) value differences, (b) social norms, (c) gender roles, and (d) beliefs about normative behavior. Derlega and colleagues (1993) attribute the gender differences in disclosure to a combination of these explanations, which they see as gender subculture differences. First, men and women value Group Composition, Individual Characteristics, and Cohesion 39 self-disclosure differently.

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Advanced Focus Group Research by Edward F. Fern


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